Ford dropped plans for a certifiably fresh 2020 lineup in a press release late last week (accompanied by some intentionally mysterious photos), and the hype is real.
What’s new? On top of a reported “all out” commitment to hybrid vehicles, Ford plans to replace “three-quarters of its lineup,” with four new trucks and SUVs as well as the 2020 Mustang Shelby GT500 taking center stage.
Among those new utility rigs? The much-ballyhooed return of the Bronco and a currently unnamed small utility that internet forums have already taken to calling the “Baby Bronco.”
The “Baby Bronco” is aimed at an ever-growing contingent of casual off-roaders, a market that in recent decades has belonged to Jeep. This doesn’t seem to sit well with Ford President Jim Farley, who expressed it’s now time for Ford to “reclaim [its] rightful place as the off-road vehicle leader.”
The new Mustang, meanwhile, promises 700+ horsepower and sports a massive, imposing front grille that ought to light a fire under the folks at Dodge and Chevy.
Getcha popcorn ready.
This article was featured in the InsideHook newsletter. Sign up now.
