Blame targeted Instagram ads, or modern wedding registries, or the inordinate amount of time we all spend in our kitchens these days, but this is the era of superfluous kitchen gadgetry. We all need air fryers and salad spinners and asparagus steamers, apparently — the last one is a real thing — or our countertops are incomplete.
But I’d argue extra funds are better spent on updating your kitchen’s classic appliances. The stuff you’re guaranteed to use every day, not just whenever motivation (or guilt) strikes.
You can start with your blender. In recent weeks I’ve been testing out the $155 B10 Blender from Beast Health, Colin Sapire’s latest venture since leaving Capital Brands, where he helped develop and popularize the NutriBullet.
Beast’s blender is yet another internet darling, but dramatically ups the ante on aesthetics. Frankly, it channels a level of sexiness I had no clue I even needed in my kitchen. In general, a blender’s the sort of appliance that’s best kept accessible; this blender looks so good you’ll have no desire to ever put it away, anyway.
From a functional blending standpoint, Beast gets the job done. I’ve stuck to two main smoothies while using it, both home recipes, one a “Wild Berry” mix and the other “Peanut Butter Banana.” The main blending vessel can accommodate 1,000 milliliters, which I’ve found is more than enough room, for instance, for two bananas, a cup of almond milk, a few scoops of skyr, protein powder, peanut butter and crushed ice.
Unlike some personal blenders of yesteryear, the actual blending process doesn’t require any elbow grease from you. You don’t need to twist the vessel or push it down against its own gears (one reason a lot of blenders wear out early in their lifespan). Just clink the vessel into place — it’ll stay put from there, thanks to an electronic interlock system — plug the blender in and press the power button. The 1,000-watt motor will put itself through spin cycles, adjusting its speed accordingly based on the consistency of your smoothie, dressing, reduction, or what have you, until it’s ready to go.
It is an extremely pleasant process. And did I mention it looks good doing it? Beast passes the eye test with flying colors, thanks to its muted matte rubber coating, available in “Carbon Black,” “Cloud White,” or “Pebble Gray,” the all-glass vessel and a unique design construction, including the ribbed interior (which evidently works to separate food with more efficiency) and the “neck” between the base and the motor, which is another reason the blender will stand out on a countertop.
To be clear, there are top-line blenders from other vendors that can match Beast’s stats. The wattage and revolutions per minute here aren’t completely unheard of. But Beast pushes ahead of the rest in a variety of subtle ways: the vessels are extra thick, the blades have six edges and are crafted from stainless steel, the locking system was cleverly inspired by the lenses on camera bodies and on the off-chance the machine is overheating, it’ll literally just turn itself off.
When you’re planning on using something every day, it’s nice to know that a lot of thought went into it. You can trust that here. And while the whole “brandless” look may feel played out for some (fair enough, it’s everywhere), I think Beast makes it look good. Line this thing next to all the other nice things in your kitchen and I dare you to feel disappointed. The blender is currently stocked at Beast in all three styles.
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