If you’re looking to cop a pair of Nike’s new Ben & Jerry’s-inspired sneaker, the SB “Chunky Dunky,” you’re out of luck — unless you’re willing to throw down some serious cash.
The shoe, which draws inspiration from the ice-cream brand’s “Chunky Monkey” flavor and its iconic packaging, is already sold out after going on sale at 10 a.m. EST on Tuesday. But as Complex pointed out on Twitter, it’s selling for 1o to 40 times its $100 price on the resale market, with some people willing to cough up as much as $4,000 for a pair.
Anyone dropping this cash this morning? pic.twitter.com/nuJ8kTJ5Ai
— Complex Sneakers (@ComplexSneakers) May 26, 2020
If you’re wondering how Nike wound up collaborating with Ben & Jerry’s of all brands, Nike SB’s Steve Pelletier’s explanation doesn’t exactly provide clear answers.
“Our footwear team was on a trip in Europe. We were having a good time in the cab to the airport and just brainstorming. And somehow the Chunky Dunky came up,” he told ABC.
“Ben & Jerry’s loves bringing creative and exciting experiences to our fans — and this is a one-of-a-kind shoe that only Nike SB could do,” Jay Curley, global head of integrated marketing at Ben & Jerry’s, said in a statement. “The opportunity to pair up and feature some really cool kicks has already caught some buzz and landed great feedback from the skate and sneaker communities as well as ice cream fans who are excited for the partnership. From the half pipe to Half Baked, this is an ice cream dream come true.”
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