Madonna’s Daughter Lourdes Face of New Fashion Campaign

The 20-year-old is your new cool girl inspiration.

August 19, 2017 5:00 am

Madonna’s 20-year-old daughter, Lourdes Leon, is making a name for herself in the fashion world. She has established an almost punk-rock aesthetic, writes In Style, that has attracted the attention of designers like Stella McCartney. She has recently been tapped for major fashion projects.

Lourdes has teamed up with New York-based “by girls, for girls” brand MadeMe for a new campaign. The campaign celebrates their second collaboration with ’90s streetwear brand X-girl, according to In Style, and the collection is a “downtown inspired take on workwear you’d want to run across the city in.”

The portfolio of images was photographed by Mayan Toledano. Lourdes is dressed in an assortment of sporty jackets, polos, long-sleeve shirts, and tees. Though the resemblance to her mom is noticeable, the star brings her own mood to the campaign. In Style writes that Leon offers a stare that screams “don’t mess with me.”

Check out some of the images below.

MadeMe / X-girl featuring Lola Leon ? @thisismayan ? Available now www.mademenyc.com

A post shared by MADEME (@mademe_nyc) on

MadeMe / X-girl featuring Lola Leon ? @thisismayan ?Available now www.mademenyc.com

A post shared by MADEME (@mademe_nyc) on

MadeMe / X-girl featuring Lola Leon ? @thisismayan ?Available now www.mademenyc.com

A post shared by MADEME (@mademe_nyc) on

MadeMe / X-girl featuring Lola Leon ? @thisismayan ?Available now www.mademenyc.com

A post shared by MADEME (@mademe_nyc) on

MadeMe / X-girl featuring Lola Leon ? @thisismayan ?Available now www.mademenyc.com

A post shared by MADEME (@mademe_nyc) on

The InsideHook Newsletter.

News, advice and insights for the most interesting person in the room.