A New Algorithm Recommends Clothes Based on Your Spotify History
Or, how to dress like a rockstar — scientifically
Tools of the Trade: Jared Rusten
A top Bay Area woodworker names his 7 workshop essentials
Five Bay Area Homes With (a Lot of) Room for Outdoor Activities
Looking for 80 acres, a vineyard and a 100-car garage?
Forget “Technical Fabrics.” Merino Wool Is Still King.
SF’s CIVIC introduces a line of cozy performance basics
The 2018 Father’s Day Gift Guide
50 novelties and necessities for him. One knowing nod of approval for you.
Marine Layer’s New Collection Was Inspired by Vintage Surfing Photos
Is this the ultimate beach-bonfire wardrobe?
The 5 Men’s Essentials You’ll Find at Huckberry’s Summer Pop-Up
Including: Some of the last truly American-made jeans, ever
5 Pieces of “Smart” Clothing You’ll Actually Want to Wear
Sweat less. Smell better. Check your email on your sleeve.
A Mother’s Day List of Indulgences
30 gifts. One goal: A day of uncompromised leisure.
These Jackets and Hoodies Were Made in SF, for SF
Consider Deso your premier adventure supplier
The King of SF Menswear Is Coming for Your Footwear
Taylor Stitch takes on the final frontier: your dress shoes
Aer’s New Collection of Workaday Bags Is Bringing Sexy Back(packs)
Jansports are for kids
Finally, an Affordable Vintage Rug Shop
Revival brings the direct-to-consumer model to floor covers
It’s Time to Next-Level Your Off-Duty Look
Marine Layer has a serious (retro) upgrade
The InsideHook Guide to Not Screwing Up Valentine’s Day
35 gifts to tell her she’s everything (and more)
On The Move – The Cold Weather Commuter
A Handy, Automated Wardrobe Assistant for the Active Gentleman