Gentlemen, it’s Fashion Week.
Every February around this time, New Yorkers stop speaking English and start speaking designer.
“Comme des Garçons.” “Balmain.” “Givenchy.”
Those label names roll effortlessly off the tongues of style mavens and anybody who wears shorts with a blazer.
But your average non-Lanvin-wearing gent could be forgiven for not knowing how to pronounce, well, Lanvin.
Hence this video: “The Hell’s a Givenchy?“, a handy guide to pronouncing designer names.
This fun (and informative!) vignette features some of our favorite professional clothes-wearers (not wearing much, incidentally) schooling you on the proper elocution of Givenchy, Balmain and every wacky runway moniker in between.
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Read: attractive women telling you things.
Pay attention.
School yourself.
And enjoy it.
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