This is going to sound cloying and vaguely socialist, but 2013 has been the year of the people.
The year when everyday joes started renting rarefied things: Mansions from onefinestay. Jets from BlackJet. Yachts from Boatbound.
And now you can rent top-notch wrist bling from Eleven James, the luxury timepiece society, now accepting members.
The proposition is simple: you pay a monthly rate, they send you a rotating selection of high-end tickers from brands like Rolex, Audemars Piguet and Panerai.
Just set your preferences online — e.g., large faces only, never gold, sporty vs. business, etc. – along with your choice of the “Aficionado” (pieces averaging about $10K in value) or “Connoisseur” (pieces averaging $20K) collections.
Watches are personally delivered. Each specific watch is a surprise. Should you decide a certain selection isn’t for you, just call within 24 hours and Eleven James will get you a new one straightaway.
You’ll keep each watch for two months – long enough to enjoy that IWC Spitfire or Patek Philippe Calatrava, but not quite long enough to get sick of it.
But if you get sick of Pateks, you’ve got other problems.
And because you’re such a dutiful InsideHook reader, your first month with Eleven James is free – just mention us in your welcome call. Godspeed.
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