Lingerie. She loves it. You love it. Everyone wins.
Unless you buy her something she would positively, absolutely, under no circumstances wear.
That’s where we — well, our NY editor, who happens to be a member of the fairer side of the chromosomal spectrum — come in.
Inside: quick tips to help you navigate the silken and strappy waters. And, yes, a collection of unmentionables, tap pants and merrywidow to help put them to use, as modeled by three of the loveliest ladies we know.
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Nine times out of ten, she’d prefer to take care of business herself. Here’s a respectable but provocative way to take advantage of the other one.
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Not for the faint at heart. You won’t have to worry about how this is going to go down — she’ll play the lead.
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Her, her place: it’s your sanctuary. Somewhere where all things go, but nothing needs to leave the room.
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Is your lady down for whatever? That’s awesome. Congrats. Take it there and beyond with this little number.
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Bright, beautiful and pragmatic. Don’t insult her with handcuffs. Let her know you adore her — and know her — with this.
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She’s got standards. Ones you’re going to want to meet if you plan on sticking around. Silks, satins, reds and La Perla should do the trick.
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She’s fresh, simple, stylish. Calls you darling. Go for something sweet but sexy.
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Even guys’ girls love a little lingerie. If she likes a dram, chances are she goes in for the occassional cigar. What better than a smoking robe?
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Does she chew bubblegum in a bubble bath? Does she do pink, petals, loose curls and lip gloss? Here ya go — flirt it up.
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Videography Charles Baldini | Photography Emily Winiker & Mike Falco | Hair and Makeup Amanda Markoya | Stylist Shari Gab | Talent Patty Alexandra, Melina Dimarco, Brittany Leighton
Special thanks to Material Good and Jon Keidan for shooting locations
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Buying lingerie can be a baffling experience.
That’s why we’re proud to announce the first ever InsideHook Lingerie Buying Guide.
Now, a note before you close the office door:
Purchasing frilly bedroom-wear is a riddle of Rumsfeldian proportions.
It is replete with so many known unknowns (“The hell’s a merriwidow?”) that a man can be forgiven for giving up and simply spending some quality alone time with youboobs dot com (oddly, not an actual site).
But there are a few simple things every man can do to ease his (and her) pain.
One, know her style. Never seen her in lace? Don’t buy her lace.
Two, know her size. Look in her undies drawer.
Three, know for which occasion(s) you’re buying. Everyday wear should be cotton. And probably not red.
The rest is intuition. And this guide, which reveals not only which indie and mainstream labels you should be buying, but also where those labels fall on the spectrum of come-hither-ness.
Oh, and we threw in some favors from our friends at Journelle, too.
Happy shopping,
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