Rolling Stones "No Filter" Tour Is Being Sponsored by Retirement Fund

For their ongoing North American tour, which was postponed so Mick Jagger could have surgery, the Rolling Stones chose a single sponsor: a retirement fund

A trade association that promotes the sale of annuities, the Alliance for Lifetime Income updated their website to help promote the sponsorship under a banner reading: “You can get what you need, when you have an annuity.”

In a letter that’s pure rock ’n’ roll through and through, the Alliance notes that before each performance on the “No Filter” tour fans of the Stones can partake in activities such as playing the “Risk vs. Reward Golf Challenge.”

Thanks to @jonvoegele of @lifehappens & @SYLTimH for stopping by our truck at #StonesNoFilter in Chicago! pic.twitter.com/CNzg6uNhTb

— Alliance for Lifetime Income (@alincome) June 29, 2019

And that's a wrap for the Windy City! We've had a blast educating Chicagoans on the value of #protectedlifetimeincome at the first stop of the #StonesNoFilter tour. Can't wait for the rest of the tour!🤘 pic.twitter.com/Qo2FBd8laG

— Alliance for Lifetime Income (@alincome) June 26, 2019

The @RollingStones live life to the fullest. Excited to be at #StonesNoFilter educating concertgoers about how they can make their money last and keep living life to the fullest too. #RetireYourRisk pic.twitter.com/atJm9XJtqK

— Alliance for Lifetime Income (@alincome) June 26, 2019

According to Jean Statler, the executive director for the annuities group, the majority of fans who attend the band’s shows are in the Alliances target demographic of “45- to 72-year-olds with investable assets between $75,000 and $2 million.”

So, while it might not be the best look for the Stones, it’s good business for the Alliance.

“When fans move with the musicians, there’s no reason that advertising shouldn’t move with them,” John Covach, a Rolling Stones scholar and professor of music theory at the University of Rochester, told The New York Times.

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