LinkedIn is not what most people think of when they hear “social media,” but LinkedIn Thought Leaders, or bloggers whose personality and style seems native to LinkedIn, are using it to establish a professional brand, find potential customers, share relevant content, and build trust among clientele. Tony J. Hughes, for example, is an Australia-based speaker and author who decided to start getting serious about LinkedIn when he turned 50. He started writing an article a day for seven months, cumulating into about 420 published articles. He says it was transformative. He now has more than 220,000 followers on LinkedIn and they often comment on his posts to offer their own insight or thank him. The whole LinkedIn community seems to encourage the capitalist schmoozing that happens by all commenting on each other’s posts and networking every day. It has been called “the worst social network,” but LinkedIn leans into it and offers a metric that incentivizes both creating and sharing content.
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