Many a successful business has been built on the foundation of a pun. Surely, you’ve enjoyed the port-a-potties from Call-A-Head? The fishing prowess of Master Bait & Tackle? The chimney-sweeping charms of Ashwipe?
Now getting in on the pun: Mind the Chap, a just-launched, amazingly curated e-store slinging the best underground brands before they hit the big time, taking orders right now.
MTC’s founded and curated by hitters from GAP, Barney’s and Calvin Klein – in short, fashion heads who get paid to know the trends and spot emerging talent.
And here, the focus is on easy, casual gear from around the globe. Leather-elbowed shawl cardigans from NYC’s Premium Lounge. Ivy League-inspired car coats from the UK’s Cro’Jack. Artfully washed selvedge denim from !iTEM, which is led by the former design director at Levi’s.
Also: rugged accessories like saddle-stitched leather bags, wood grain iPhone cases, and herringbone wool newsie caps.
Each piece in the store comes with a quick brand overview, tips on how to wear it, and what to wear it with.
And soon, MTC will offer a range of lifestyle and home products, from surfboards, to handmade furniture, to leather boxing gloves.
For when all you need is glove.
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