DRIVEN TO PERFORM

A FILM SERIES BROUGHT TO YOU BY THE MOST POWERFUL IS PERFORMANCE LINE EVER.¹

^{Three visionaries from the worlds of tech, fitness and motorsport tell us what it takes to elevate the ordinary to the extraordinary. This is Driven to Perform, a series made possible by the turbocharged, 241-HP IS 200t and the 255-HP IS 300 AWD: two sedans that take performance to an extraordinary level.}

^1.Claim based on average horsepower from Lexus IS line year over year vs. 2016 Lexus IS line.

ALEX ROY

Alex Roy is a driver. A really good driver. A really fast driver. He’s got a Spirit of Gumball Trophy to his name, recently gave a TEDx Talk on the future of automobiles and at one time held the record for two of the most coveted titles in rally car racing (a lap of Manhattan in 27 minutes and New York to LA in just over 31 hours). We asked Roy about the skills that allow him to think quickly and make informed decisions under pressure. Transcontinental record seeker or not, they’re skills every man could benefit from. Take note.

JOE DE SENA

Among the titans of the upstart sport of obstacle racing (Tough Mudder, Warrior Dash), the Spartan Race is the muddied and battle-scarred king. When you meet the race’s founder, it’s easy to see why. Joe De Sena has dragged his body to hell and back, from running multiple ultra-marathons in the space of a week to completing a thousand-mile dogsled track … on foot. We caught up with him at the Spartan Race World Championships in Lake Tahoe to ask how he rises above mental barriers. Whatever it is that drives you, take heed.

JEFF RAIDER

CO-FOUNDER & CO-CEO AT HARRY’S

Back in 2010, Jeff Raider and a few pals launched Warby Parker, a more efficient, consumer-friendly alternative to designer eyewear. Not to be satisfied, he decided the shaving game could use a tuneup as well. Two years later, Harry’s employs 100 people and delivers high-quality razors to every corner of the globe. We asked him how he became one of the most successful entrepreneurs of generation startup (twice). Whatever it is that drives you, take heed.