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Noah has always been transparent when it comes to their design process and the source of their materials and fabrics. They’re not afraid to admit when they’ve erred, or what aspects they could improve on, which makes for a refreshingly honest shopping experience, one that’s rare to encounter in this age of increasingly fast fashion.
Naturally, when the brand made the announcement that their Pocket Tees, one of the brand’s mainstays since its inception, are now made in the United States, it was a milestone for them. Brands often tout the benefits of something being made in the U.S., but what does it actually mean, and why is it so much more difficult? Noah outlines the factors that go into making something in the U.S., such as the increased production fees and the availability of colors, but that doesn’t mean their essential tee is now going to reach levels of unattainability. Ultimately, all it means for you as a consumer is a more ethical shopping experience, something you can be proud to buy and wear.
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