#THEHOOKUP

Your correspondents at InsideHook spend a lot of time writing about menswear.

So we thought we’d go ahead and make some.

Introducing #THEHOOKUP, our first ever collection of spring and summer duds, on sale now. 

#THEHOOKUP is an ongoing series of collaborations with the most exciting menswear designers in the business.

For the first collection, we booked a partnership with Chicago’s Stock Mfg Co. They’re a handsome outfit that makes American menswear staples with unexpected bits of color and punch.

Together, we’re releasing: 

• The Eli: A tailored button-down with flecks of color

• The Walker: A tailored baby blue button-down with an anchor pattern

• The Bryant: A twill work shirt

• And the Brody: An unlined lightweight trench with contrast collar and pockets — perfect for keeping your swagger up during a spring rain

But you might want to start shopping quickly — supplies are very, very limited. 

So enjoy. And here’s to the summer of #THEHOOKUP.

See you out there,

Danny Agnew
Style Editor