Maginot Wind

Let’s face it. San Franciscans aren’t the most punctual people in the world. No disrespect to time, but it ain’t the boss of us.

And we’re in good company with our laissez-faire sister city of Paris, France.

The last thing one might expect from a marriage of our ideals would be a handsome timepiece.

But that’s Charlie Watch, taking orders now.

Talking refined, European chronographs inspired by the nary-a-suit culture of our fair city.

And named for the neighborhoods.

And thin. Wonderfully thin, despite the workhorse Swiss-made Ronda movement below the face.

All hand-assembled in French workshops by expert watchmakers.

Select your watch from the menu. Choose your Italian buffalo leather band. Wear.

Refreshingly simple, even if the story of a pair of Parisian millennials hatching a plan for an approachable and stylish watch company during a trip to SF is slightly more convoluted.

And hey, knowing what time it is doesn’t mean you have to care.