Is This the Best Value in the Entire Watch Game?

There’s no shortage of “Hey where’d you get that?” watches to be had out there.

Your self-winding chronos. Your 30-ATM rated divers. Your in-house movements and sapphire lenses and alligator-skin straps.

But what do you do when that mortgage needs a-paying but papa still wants a new ticker?

You turn to the only N.Y. shop making a premium, smart-lookin’ timepiece priced under $200, that’s what.

Leonard & Church has cut their chops in the watch game by offering clean, classic designs and quality craftsmanship at a very democratic price. And by adopting the blessed direct-to-consumer model that has allowed brands like Warby Parker (glasses) and Paul Evans (shoes) to undercut their competition, L&C are able to work with some of the world’s most renowned manufacturers — i.e., ones that typically produce makes in the $800 range — but deliver at a sliver of that luxury price.

Fun fact: one of their manufacturers makes Barack Obama’s watch.

All their pieces sport scratch-resistant sapphire crystal lenses and Miyota movements. And their catalogue is healthy and diverse, offering something for every discerning gent’s taste, from sleek minimalist designs to more complex chronographs. They release new designs roughly every two months; their most recent is this fine looking specimen named after Varick Street. The Leonard & Church moniker itself is an homage to the Tribeca intersection where it all began.

Good enough for the President, mighty attractive to our wallets and warrantied for 10 years.

Consider us sold.