Suitable Alternative

Public Enemy brings the noise.

Method Man brings the pain.

California … brings the comfy.

So say what’s up to the dudmongers at Alternative Apparel and their first ever East Coast outpost in SoHo. You should go.

Here’s why: AA offers Cali swagger that’s perfect for the virescent months we’re (thankfully) moving into. The sort of tailored slouch that separates the relaxed from the sloppy.

Also: versatile. Think basics that are punched up just enough to work alone, but still great for mixing and matching. The four you should be sure to pick up:

• The Stadium Jacket – A comfy take on the baseball-style number worn so well by the young lady in our Spring Style Issue.
  

• The Perfect Tank Top – Aptly named, you can (and should) wear this under a lightweight blazer with a pair of shorts and loafers.
  

• Sota Printed Shorts – We originally read this as “sorta printed,” which made total sense because the pattern is perfectly understated.
  

• The Apolis Oxford Button-Down – Ideal fit. You could go on vacation with just this shirt and still be prepared for any occasion.

California. Keeps it rockin’.