If anyone knows how rancid our waters are at the moment, it’s a surfer.
Especially 11-time world champion surfer Kelly Slater.
Word from him: Ma’ Earth ain’t doing so hot.
Among his efforts to make a difference: Outerknown, a line of clothing that’s as fresh and clean on your torso as it is the planet.
The supply chain is directed by a Patagonia vet, and they’re sourcing nylon from used fishing nets for a product they call ECONYL.
The materials get power-cleaned by Bluesign, a company that specializes in keeping products sustainable from cradle to grave.
Which would matter little if the wares weren’t up to par.
Good news: this is high-grade casualwear, and perfect for cooler weather (hey, it’s coming).
The first line features all your classic fall layers, from relaxed tees to raffish outerwear (see: their trench and blazer).
Also: four-way stretch, above-the-knee board shorts that embody Kelly’s goal to hawk items that lean more fashion-forward than slouchy beach bum.
The line is built on fair-trade cottons, hemps and wools (see: the relaxed cashmere crew) that are soft to the touch and fit the contours of your body with a casual comfiness.
It’s all about feeling good.
Related:
Your New Summer Watch is Here
The Problem With Buying Pants Online, Solved
This article was featured in the InsideHook newsletter. Sign up now.